Date of Award
8-23-2024
Degree Type
Thesis
Degree Name
Master of Arts (MA)
Department
Media Studies
Advisor(s)
Regina Luttrell
Keywords
beauty trends;Douyin;influencers;makeup;TikTok;user comments
Subject Categories
Communication | Social and Behavioral Sciences
Abstract
This study explores the comparative perceptions of beauty trends generated by TikTok influencers from the United States and Douyin influencers from China. By employing a qualitative content analysis of user comments and interactions with top trending makeup videos, this study examines the similarities and differences in responses of Douyin and TikTok users to beauty trends. Drawing on Social Comparison Theory and Uses and Gratifications Theory, the research seeks to uncover the nuanced emotional and psychological impacts of these trends. The findings highlight significant cultural differences in user responses, revealing variations in admiration, emotional benefit, and self-doubt. Additionally, the study identifies key themes in user comments, such as positive sentiments, product curiosity, self-doubt, cultural references, and emotional impact. The analysis showed that while users from both cultural backgrounds participated in beauty trends for similar reasons, there were some differences in the emotional satisfaction they gained from such content. This study uses qualitative research methods to analyze the user perceptions by analyzing the comments of Douyin users and Tiktok users. At the same time, the study compares the positive and negative emotions of Douyin and TikTok users toward beauty trend videos through sentiment analysis of user comments. This research contributes to the understanding of the global influence of digital beauty trends and the role of social media in cross-cultural aesthetic exchanges. Furthermore, it emphasizes the importance of examining user motivations and the psychological dynamics at play in social media interactions with beauty content.
Access
Open Access
Recommended Citation
Wang, Xueqi, "COLLISION OF BEAUTY: EXPLORING USERS’ PERCEPTIONS OF BEAUTY TRENDS GENERATED BY TIKTOK INFLUENCERS VERSUS DOUYIN INFLUENCERS" (2024). Theses - ALL. 899.
https://surface.syr.edu/thesis/899
