The Future of Internal Communications: Exploring an Evolution in the Communication Flow

Date of Award

1-20-2024

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communications Management

Advisor(s)

Michael Meath

Keywords

Employee;Engagement;Internal

Subject Categories

Communication | Social and Behavioral Sciences

Abstract

The COVID-19 global pandemic of 2020 impacted organizations around the world. It forced offices and facilities to close for unprecedented periods of time - on average two years. During that time, leaders had to determine how their organizations, and more importantly their staff members were going to keep operations afloat while keeping health and safety at the forefront of their plans. By 2023, as the pandemic had largely neutralized, expectations around the workforce greatly evolved. Many non-essential or front line workers were afforded opportunities to work from home or through hybrid work arrangements. This research explores if and how internal communications were effectively integrated into organizations throughout and following the pandemic to improve employee engagement. The focus area of this study was on internal communication and employee engagement and the impact on business / organizational operations.

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