Document Type

Article

Date

8-2-2010

Embargo Period

6-6-2012

Language

English

Disciplines

Sports Sciences

Additional Information

Here is the link to the article on the Sports Business Journal webstie. http://www.sportsbusinessdaily.com/Journal/Issues/2010/08/20100802/Opinion/When-Athletes-Become-Legends-Do-Their-Sponsors-Also.aspx

Source

Sports Business Journal

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