When Athletes Become Legends, Do Their Sponsors Also

Author(s)/Creator(s)

Rick Burton, Syracuse UniversityFollow
Norm O'Relly

Document Type

Article

Date

8-2-2010

Language

English

Disciplines

Sports Sciences

Additional Information

Here is the link to the article on the Sports Business Journal webstie. http://www.sportsbusinessdaily.com/Journal/Issues/2010/08/20100802/Opinion/When-Athletes-Become-Legends-Do-Their-Sponsors-Also.aspx

Recommended Citation

Burton, R. and O’Reilly, N. (2010), “When athletes become legends, do their sponsors also?” Sports Business Journal, August 2-8, Vol. 13, No. 15, 22.

Source

Sports Business Journal

Rights

Permission is granted by Sports Business Journal for SUrface to distribute this article. All rights reserved to Sports Business Journal. Please refer to the journal's copyright policy for more information.