ORCID
0000-0003-0519-4169
Document Type
Article
Date
2025
Keywords
Corporate dataresponsibility, generative AI, privacy, public relations, responsible AI, stakeholderengagement, trust
Disciplines
Communication Technology and New Media | Public Relations and Advertising
Description/Abstract
Proposing corporate data responsibility (CDR) as an emerging dimension ofcorporate social responsibility (CSR), this study examines how consumersperceive their generative AI (GenAI) company’s communication about dataresponsibility, and how these communications influence perceived CDR andtrust in the service. Using data from a national survey of 819 U.S. GenAI users,the findings demonstrate that stakeholder engagement in CDR communica-tion positively influences consumer perceptions of both algorithmic andinstitutional responsibility. Notably, institutional responsibility playsa significant role in enhancing trust in GenAI systems, serving asa cognitive heuristic for evaluating technical algorithmic responsibility. Itsuggests that institutional responsibility bridges the gap between technicalalgorithmic accountability and consumer trust. These insights highlight insti-tutional responsibility as a cornerstone of CDR, emphasizing its critical role inshaping perceptions and building trust in the context of AI systems.
Recommended Citation
Lim, J. S., Lee, C., Shin, D., Kim, J., & Zhang, J. (2025). Perceived stakeholder engagement in corporate data responsibility (CDR) communication and its relationship with trust in generative AI systems: The mediating role of algorithmic and institutional responsibility. Journal of Public Relations Research, 37(5), 447-469. https://doi.org/10.1080/1062726X.2025.2501552
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
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