Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2018
Capstone Advisor
Dana Cloud
Capstone Major
Advertising
Capstone College
Public Communications
Audio/Visual Component
no
Capstone Prize Winner
no
Won Capstone Funding
no
Honors Categories
Professional
Subject Categories
Advertising and Promotion Management | American Politics | Arts and Humanities | Political Science
Abstract
This project examines the communications of the alt-Right, a relatively new white supremacist social movement in the US. The popularity of the alt-Right can be attributed to not only changing social conditions leading to rising instability but also rhetorically astute uses of new media. The alt-Right has been able to define its brand as an anti-political correctness coalition, and to communicate that brand identity to the public. When the brand identity eventually fell apart, so too did the movement.ut.
Recommended Citation
Norton, Samuel, "Understanding the Alt-Right Brand Through a Comparative Look at Internal vs. External Rhetoric" (2018). Renée Crown University Honors Thesis Projects - All. 1255.
https://surface.syr.edu/honors_capstone/1255
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Included in
Advertising and Promotion Management Commons, American Politics Commons, Arts and Humanities Commons
