Document Type
Poster
Date
9-1-2023
Description/Abstract
Having distinguished “value to offer” is paramount. Value or what canbe utilized in creating one provide assets for a city. Assets can generatebetterment economically, culturally, intellectually, creatively, etc(Richards and Duif, 2019). However, some countries, and especiallysmall cities find it difficult to acknowledge and create one. DharmasrayaRegency is one of the developing regions in West Sumatera, Indonesiawhich has potential value to offer. This poster analyzes The DistinctiveNature (DNA) of Dharmasraya as a small regency/city and the socialconstruction behind the appearance of the Imaginary Identity ofDharmasraya as The Land of Kings, among locals. This can further be aunique value Dharmasraya can offer to attract potential investment anddevelopment in the future.
Disciplines
Education
Recommended Citation
Andriawan, Ongky, "Identity to Claim: Case Study of Place Branding in Dharmasraya Regency, West Sumatera, Indonesia" (2023). International Programs. 229.
https://surface.syr.edu/eli/229
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
