Authors/Creators

Olga KhokhryakovaFollow

Document Type

Poster

Language

English

Date

8-2019

Keywords

Fulbright, Russia, Social Science, Social Marketing

Disciplines

Education | Higher Education

Description/Abstract

People are born with antipathy for those who are different. The reason for that is “the behavioral immune system” that for years helped people to protect themselves from diseases brought with strangers (Schaller, Park, 2011). Today that instinct is expressed in “experience of disgust, for extroversion and social interaction, for xenophobia and other prejudices, and for the origins of the cultural differences” (p.99). Research of Syracuse University students showed that the one of the best ways to increase empathy between people is in working with younger children. That is how “Empathy Matters” appeared – social project of Hendricks Chapel, the heart of Syracuse University. Social marketing analysis is used in that poster to evaluate the program and its results.

Funder

Institute of International Education / Fulbright – English for Graduate Studies Program

Funding ID

S-ECAGD-19-CA-0045

Copyright Statement

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Additional Information

This work is part of the English Language Institute Fulbright Program, 2019

Accessibility Notice

For an accessible version of this document, email request to lib-accessibility@syr.edu

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