Olga KhokhryakovaFollow

Document Type





Summer 8-2019


Fulbright, Russia, Social Science, Social Marketing


People are born with antipathy for those who are different. The reason for that is “the behavioral immune system” that for years helped people to protect themselves from diseases brought with strangers (Schaller, Park, 2011). Today that instinct is expressed in “experience of disgust, for extroversion and social interaction, for xenophobia and other prejudices, and for the origins of the cultural differences” (p.99). Research of Syracuse University students showed that the one of the best ways to increase empathy between people is in working with younger children. That is how “Empathy Matters” appeared – social project of Hendricks Chapel, the heart of Syracuse University. Social marketing analysis is used in that poster to evaluate the program and its results.


Education | Higher Education


Bureau of Education and Cultural Affairs (ECA) of the U.S. Department of State

Funding ID


Creative Commons License

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

Additional Information

This work has been created with support from the Institute of International Education (IIE)/Fulbright - English for Graduate Students Program.

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