Fulbright, Russia, Social Science, Social Marketing
People are born with antipathy for those who are different. The reason for that is “the behavioral immune system” that for years helped people to protect themselves from diseases brought with strangers (Schaller, Park, 2011). Today that instinct is expressed in “experience of disgust, for extroversion and social interaction, for xenophobia and other prejudices, and for the origins of the cultural differences” (p.99). Research of Syracuse University students showed that the one of the best ways to increase empathy between people is in working with younger children. That is how “Empathy Matters” appeared – social project of Hendricks Chapel, the heart of Syracuse University. Social marketing analysis is used in that poster to evaluate the program and its results.
Education | Higher Education
Bureau of Education and Cultural Affairs (ECA) of the U.S. Department of State
Olga Khokhryakova, Social aspects of the influence of Syracuse University on local community: social marketing analysis, English Language Institute, Fulbright Program, Syracuse University, NY, 2019
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