Social aspects of the influence of Syracuse University on Local Community: Social Marketing Analysis
Document Type
Poster
Language
English
Date
Summer 8-2019
Keywords
Fulbright, Russia, Social Science, Social Marketing
Description/Abstract
People are born with antipathy for those who are different. The reason for that is “the behavioral immune system” that for years helped people to protect themselves from diseases brought with strangers (Schaller, Park, 2011). Today that instinct is expressed in “experience of disgust, for extroversion and social interaction, for xenophobia and other prejudices, and for the origins of the cultural differences” (p.99). Research of Syracuse University students showed that the one of the best ways to increase empathy between people is in working with younger children. That is how “Empathy Matters” appeared – social project of Hendricks Chapel, the heart of Syracuse University. Social marketing analysis is used in that poster to evaluate the program and its results.
Disciplines
Education | Higher Education
Funder(s)
Bureau of Education and Cultural Affairs (ECA) of the U.S. Department of State
Funding ID
S-ECAGD-19-CA-0045
Recommended Citation
Olga Khokhryakova, Social aspects of the influence of Syracuse University on local community: social marketing analysis, English Language Institute, Fulbright Program, Syracuse University, NY, 2019
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Accessibility Notice
For an accessible version of this document, email request containing a link to this page to lib-accessibility@syr.edu.
Additional Information
This work has been created with support from the Institute of International Education (IIE)/Fulbright - English for Graduate Students Program.