Creative Agency
Document Type
Video
Date
Fall 9-4-2025
Keywords
Species over Typologies, The Grotesque & Mutilation, Composition to Systems, Mutant Archetypes.
Language
English
Disciplines
Architecture | Arts and Humanities | Environmental Design | History of Art, Architecture, and Archaeology
Description/Abstract
In his 2025 lecture at Syracuse Architecture, Hernán Díaz Alonso redefines architectural practice as a "Creative Agency." The session explores twenty years of work by his firm, HDA-x, moving beyond traditional building design into the realms of animation, interactive environments, and product design. The core of the abstract revolves around the mantra "everything is something, but something is not everything," a philosophy that drives his exploration of "mutant archetypes." Rather than sticking to rigid typologies, he presents architecture as a synthetic, evolving species.
Recommended Citation
Alonso, Hernán, Díaz, "Creative Agency" (2025). School of Architecture Lectures Series. 335.
https://surface.syr.edu/architecture_lectures/335
Source
Direct Input from SOA Youtube Channel.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
