Date of Award

5-12-2024

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication and Rhetorical Studies

Advisor(s)

Rachel Hall

Keywords

Black feminism;relatability;respectability;social media;TikTok

Subject Categories

Arts and Humanities | Rhetoric and Composition

Abstract

This thesis investigates the influence of digital platforms on Black women’s everyday performance of self. It places social media within a broader context in which Black women negotiate their embodied relationship to a wide variety of influences including but not limited to the church, popular culture, mass media, and Black feminist theories and cultures. In what follows, I provide a reflexive critique of the TikTok genre known as Black Girl Luxury (BGL) and explore audience responses to the content within this genre. Black Girl Luxury is a carefully manufactured aesthetic and appearance that is made to have the illusion of authentic relatability. Class and the performance of class are central components of how BGL functions. Since creators must maintain relatability to keep their audiences, what luxury is and should be is constantly redefined in response to dynamic class tensions informing performances of Black femininity.

Access

Open Access

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.