Date of Award


Degree Type


Degree Name

Master of Arts (MA)


Media Studies


Srividya Ramasubramanian


edutainment, engagement, enjoyment, entertainment media, media litercy


Media literacy has become increasingly important, as our digital media landscapecontinues to grow and change. Countless studies have been done to explore the importance and impact of media literacy interventions. However, existing studies infrequently measure levels of enjoyment and engagement associated with these interventions. By applying the theoretical lens of edutainment and critical enjoyment, this research will hypothesize that entertainment media will be most engaging, enjoyable, and enduring for media literacybased activities. Using an experimental design (N = 44), this study will compare these variables across three conditions (memes, ads, news headlines). The findings from this study lack statistical power but reveal opportunities for future research.


Open Access



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