Date of Award
5-14-2023
Degree Type
Thesis
Degree Name
Master of Arts (MA)
Department
Media Studies
Advisor(s)
Srividya Ramasubramanian
Keywords
edutainment, engagement, enjoyment, entertainment media, media litercy
Abstract
Media literacy has become increasingly important, as our digital media landscapecontinues to grow and change. Countless studies have been done to explore the importance and impact of media literacy interventions. However, existing studies infrequently measure levels of enjoyment and engagement associated with these interventions. By applying the theoretical lens of edutainment and critical enjoyment, this research will hypothesize that entertainment media will be most engaging, enjoyable, and enduring for media literacybased activities. Using an experimental design (N = 44), this study will compare these variables across three conditions (memes, ads, news headlines). The findings from this study lack statistical power but reveal opportunities for future research.
Access
Open Access
Recommended Citation
Burth, Shannon, "Media Literacy and Entertainment Media: A Comparative Experiment for Understanding Student Engagement and Enjoyment" (2023). Theses - ALL. 705.
https://surface.syr.edu/thesis/705
