Date of Award
December 2018
Degree Type
Thesis
Degree Name
Master of Science (MS)
Department
Public Relations
Advisor(s)
Hua Jiang
Subject Categories
Social and Behavioral Sciences
Abstract
This study evaluates the role of messaging in the Syracuse City School District (SCSD) public relations approach. Effective public relations impacts attitudes and behaviors of publics. In the case of SCSD, effective messaging can impact student and community action as well as achievement including student attendance, graduation rates, test scores, and parent participation. This study seeks to evaluate how SCSD’s messages reflect its stated goals in terms of its publics. Through a content analysis methodology, the study examines the strategic messaging produced by SCSD in order to understand the role it plays in reinforcing the organization’s overall mission.
Access
Open Access
Recommended Citation
Zahn, Holly, "The Role of Public Relations Messaging in Reflecting the Syracuse City School District’s Mission, Values, and Goals" (2018). Theses - ALL. 287.
https://surface.syr.edu/thesis/287
