The Real Chemistry Emerging Insights Lab, established by a gift from global health innovation company Real Chemistry, is a state-of-the-art social media command center that serves as a central hub for the interfacing of digital media monitored and researched by faculty and students at the Newhouse School. The lab serves as a multidisciplinary research center focusing on analytics, artificial intelligence, digital and emerging media as well as an active classroom, and shared lab environment for projects undertaken by faculty and students.