ORCID

Regina Luttrell: 0000-0003-2328-7414 | Jason Davis: 0000-0002-0265-2219 | Carrie Welch: 0009-0000-8339-4225

Document Type

Article

Date

2025

Keywords

Artificial intelligence; Attribution; Journalism; Misinformation; Disinformation

Language

english

Disciplines

Film and Media Studies

Description/Abstract

Continued access to genuine, verified news is important in providing news audiences with information about events of social importance. Sophisticated methods of detection and attribution must be applied to counter the proliferation of AI-generated mis- and disinformation and uphold journalistic values. This study examines the complexities of transparency in journalism and AI in relation to source attribution. While various AI analytics claim performance capabilities on specific tasks related to media detection, there remains a need for a standard evaluative framework that can comparatively measure the success of these various analytics. This paper explores how the Theory of Content Consistency (ToCC) can be leveraged as a framework to facilitate validation of AI analytics attempting to detect misattributed and manipulated media.

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