ORCID
Srividya Ramasubramanian: 0000-0003-2140-8008 Marissa Joanna Doshi: 0000-0002-2868-7225 Muniba Saleem: 0000-0002-6610-9880
Document Type
Article
Date
Spring 4-28-2017
Keywords
ethnic media, stereotyping, diasporic communities, Indian Americans, survey
Language
Eng
Disciplines
Other Film and Media Studies
Description/Abstract
This article explores the underlying processes that influence the ways in which mainstream and ethnic media shape ethnic minority audiences’ self-concepts. Ethnic minorities are often underrepresented and presented in stereotypical and negative ways in mainstream popular U.S. culture, while ethnic media tend to represent them in more diverse and auspicious ways. This study uses survey methodology to simultaneously assess the differential effects of mainstream and ethnic media on ethnic minorities. Specifically, it tests the role of mainstream media and ethnic media in influencing ethnic pride, self-esteem, and ethnic performance (behavioral expression of one’s ethnic identity) among Indian Americans. Results from path analyses reveal that whereas mainstream media is associated with decreased self-esteem, ethnic media use is associated with increased ethnic pride and ethnic performance. Implications for theory and practice are discussed.
ISSN
1932-8036
Recommended Citation
Ramasubramanian, S., Doshi, M. J., Saleem, M., Texas A&M University, Hope College, & University of Michigan. (2017). Mainstream versus Ethnic Media: How they shape Ethnic Pride and Self-Esteem among Ethnic Minority Audiences. In International Journal of Communication (Vol. 11, pp. 1879–1899).
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Rights
Copyright © 2017 (Srividya Ramasubramanian, Marissa Joanna Doshi, and Muniba Saleem). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.
