2024
ESSAYS ON THE IMPACT OF CONSUMER HETEROGENEITY ON MARKETING MIX MANAGEMENT, Saman Modiri
2022
2018
TWO ESSAYS ON STRATEGIC CHANNEL MANAGEMENT IN A MULTI-CHANNEL RETAILING ENVIRONMENT, Yongbum Choi
2017
Essays on marketing information disclosure, Cong Feng
2016
The Influence of Social Price Comparisons on Pricing Strategies, Seung Hwan Shawn Lee
2013
Influences of Product Concept Demonstrations in Trade Shows: Two Essays, Taewan Kim
2012
Brand-Extension or Self-Extension? Using Avatars to Study the Effects of Self-Image Congruence on Brand-Extension Evaluation, Mitchell Hamilton
Effects of Advertising on Advance Selling and Online Search, Mingyu Joo
