Reddit Sentiment Analysis (Non-)Use of Technology
Library and Information Science
Discussion platform, Reddit, is the third most visited website in the US. People can post their questions on this platform to get varying opinions from fellow users, which in turn might also influence their behavior and choices. Wearables are becoming widely adopted, yet challenges persist in their effective long term use because of technical and device related, or personal issues. Therefore, by employing sentiment analysis, this paper aims to analyze how decisions of use or abandonment of wearables are influenced by discussions on Reddit. The results are based on the analysis of 6680 posts and their associated 50,867 comments posted between December 2015 - December 2017 on the subreddit (user created groups) on android wear. Our results show that sentiment of the discussion is majorly dictated by the sentiment of the post itself, and people decide to continue using their devices when fellow Redditors offer them workarounds, or the discussion receives majority of positive or fact-driven neutral comments.
Garg, Radhika and Kim, Jenna, "Impact of Reddit Discussions on Use or Abandonment of Wearables" (2019). School of Information Studies - Faculty Scholarship. 182.
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