Bound Volume Number
Honors Capstone Project
Date of Submission
Prof. Charisse L’Pree
Prof. Hua Jiang
Capstone Prize Winner
Won Capstone Funding
Advertising and Promotion Management
The purpose of this research project was to better understand the state of diversity in the PR industry by examining the unique experience of women and women of color working in PR. Using qualitative coding methods, five blogs by both women of color and White women were coded to determine emergent themes. While some themes were consistent among all authors, other trends emerged only among White women or women of color, respectively. From the personal and professional experiences of these women, these themes offered insights into the effects of both race and gender on the experience of female PR professionals.
Armstead, Emelia, "Race and Gender in Public Relations: A qualitative analysis of the experiences of women and women of color in PR" (2015). Syracuse University Honors Program Capstone Projects. 893.
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