Bound Volume Number
IX
Degree Type
Honors Capstone Project
Date of Submission
Spring 5-5-2015
Capstone Advisor
Prof. Charisse L’Pree
Honors Reader
Prof. Hua Jiang
Capstone Major
Public Relations
Capstone College
Public Communications
Audio/Visual Component
no
Keywords
diversity
Capstone Prize Winner
no
Won Capstone Funding
no
Honors Categories
Professional
Subject Categories
Advertising and Promotion Management
Abstract
The purpose of this research project was to better understand the state of diversity in the PR industry by examining the unique experience of women and women of color working in PR. Using qualitative coding methods, five blogs by both women of color and White women were coded to determine emergent themes. While some themes were consistent among all authors, other trends emerged only among White women or women of color, respectively. From the personal and professional experiences of these women, these themes offered insights into the effects of both race and gender on the experience of female PR professionals.
Recommended Citation
Armstead, Emelia, "Race and Gender in Public Relations: A qualitative analysis of the experiences of women and women of color in PR" (2015). Renée Crown University Honors Thesis Projects - All. 893.
https://surface.syr.edu/honors_capstone/893
Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.
