Honors Capstone Project
Date of Submission
PRL Professor of Practice Robert Kucharavy
TRF Professor of Practice Richard Dubin
Capstone Prize Winner
Won Capstone Funding
Public Relations and Advertising
Films have been huge revenue drivers in the entertainment industry. However, not all films succeed with high profit margins. Success can be contributed to aspects such as the writing, the production quality, or the acting within a film. These aspects contribute to how audiences, critics and media receive a movie. Unfortunately, these aspects typically overshadow one of the most important functions contributing to a film’s success: promotion and public relations.
For my capstone, I researched how films are promoted, branded, and distributed through public relations functions. Research largely relied on secondary research, with primary research added for deeper concepts. After basic knowledge was attained, the theories and concepts were applied in an additional creative component included for the capstone. This component attempted to create promotional materials in line with industry requirements, giving readers and the writer a tangible example to see film communications theory.
Cheng, Timothy, "Public Relations and Promotion in Film: How It’s Done and Why It’s Important" (2014). Honors Capstone Projects - All. 782.
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