Honors Capstone Project
Date of Submission
Capstone Prize Winner
Won Capstone Funding
Advertising and Promotion Management
Zipped Magazine: The Public Relations Campaign is a compilation of public relations efforts created and executed in order to raise awareness about Zipped, the only fashion-focused print magazine at Syracuse University. The campaign involves four components, including the following: first, a media kit in order to provide informational materials to the press and the public; second, social media efforts to create an online presence for Zipped; third, news releases to notify media of happenings and events at Zipped; and fourth, news coverage of Zipped in local Syracuse media.
Ratner, Naomi, "Zipped Magazine: The Public Relations Campaign" (2010). Syracuse University Honors Program Capstone Projects. 364.
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