Author

Naomi Ratner

Document Type

Honors Capstone Project

Date of Submission

Spring 5-1-2010

Capstone Advisor

Robert Kucharavy

Honors Reader

Donna Stein

Capstone Major

Public Relations

Capstone College

Public Communications

Audio/Visual Component

no

Capstone Prize Winner

no

Won Capstone Funding

no

Honors Categories

Professional

Subject Categories

Advertising and Promotion Management

Abstract

Zipped Magazine: The Public Relations Campaign is a compilation of public relations efforts created and executed in order to raise awareness about Zipped, the only fashion-focused print magazine at Syracuse University. The campaign involves four components, including the following: first, a media kit in order to provide informational materials to the press and the public; second, social media efforts to create an online presence for Zipped; third, news releases to notify media of happenings and events at Zipped; and fourth, news coverage of Zipped in local Syracuse media.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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