Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2010
Capstone Advisor
Robert Kucharavy
Honors Reader
Donna Stein
Capstone Major
Public Relations
Capstone College
Public Communications
Audio/Visual Component
no
Capstone Prize Winner
no
Won Capstone Funding
no
Honors Categories
Professional
Subject Categories
Advertising and Promotion Management
Abstract
Zipped Magazine: The Public Relations Campaign is a compilation of public relations efforts created and executed in order to raise awareness about Zipped, the only fashion-focused print magazine at Syracuse University. The campaign involves four components, including the following: first, a media kit in order to provide informational materials to the press and the public; second, social media efforts to create an online presence for Zipped; third, news releases to notify media of happenings and events at Zipped; and fourth, news coverage of Zipped in local Syracuse media.
Recommended Citation
Ratner, Naomi, "Zipped Magazine: The Public Relations Campaign" (2010). Renée Crown University Honors Thesis Projects - All. 364.
https://surface.syr.edu/honors_capstone/364
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
