Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2011
Capstone Advisor
Kevin O’Neill
Honors Reader
David Rezak
Capstone Major
Advertising
Capstone College
Public Communications
Audio/Visual Component
no
Capstone Prize Winner
no
Won Capstone Funding
no
Honors Categories
Professional
Subject Categories
Advertising and Promotion Management
Abstract
Title: Integrating WERW into Syracuse University
WERW was a free form student-run radio station at Syracuse University that was failing after losing its transmitter, members, and audience. This Honors Capstone project has three main components. First, it explores the history and significance of college radio at Syracuse University through interviews with alumni. Next, it describes my recreation of a sustainable student organization that fills a creative need at the University through management, promotions, and strategic partnerships. The final part of the project is a future campaign designed for WERW, which explores low budget branding and advertising strategies that will be beneficial for other student organizations facing similar issues.
Recommended Citation
Zarya, Marina, "Integrating WERW into Syracuse University" (2011). Honors Capstone Projects - All. 267.
https://surface.syr.edu/honors_capstone/267
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
