Honors Capstone Project
Date of Submission
Capstone Prize Winner
Won Capstone Funding
Advertising and Promotion Management
Title: Integrating WERW into Syracuse University
WERW was a free form student-run radio station at Syracuse University that was failing after losing its transmitter, members, and audience. This Honors Capstone project has three main components. First, it explores the history and significance of college radio at Syracuse University through interviews with alumni. Next, it describes my recreation of a sustainable student organization that fills a creative need at the University through management, promotions, and strategic partnerships. The final part of the project is a future campaign designed for WERW, which explores low budget branding and advertising strategies that will be beneficial for other student organizations facing similar issues.
Zarya, Marina, "Integrating WERW into Syracuse University" (2011). Syracuse University Honors Program Capstone Projects. 267.
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