Document Type

Honors Capstone Project

Date of Submission

Spring 5-1-2011

Capstone Advisor

Melissa Chessher

Honors Reader

Harriet Brown

Capstone Major

Magazine, Newspaper, and Online Journalism

Capstone College

Public Communications

Audio/Visual Component

no

Capstone Prize Winner

no

Won Capstone Funding

no

Honors Categories

Creative

Subject Categories

Reading and Language

Abstract

Project Concept

Flavorly.com is an online food magazine that aims to cover culinary topics relevant to Syracuse and the surrounding Central New York regions. It also reports on national food news that is of interest to locals. By nature, an online magazine is a living project which is constantly changing. While a large part of the project was reporting, writing, and editing stories fit for the magazine, a large challenge was simply keeping articles consistent and current.

Context of the Work

In the landscape of journalism today, the web provides an extension of print magazines. It offers more real estate to share videos, photo galleries, and additional content with readers on a steady basis, rather than merely once per month. Transitioning to online journalism encourages writers and editors to interact with their readers and stimulate interest and conversations.

A large part of web journalism now lies beyond print extension; many magazines exist solely online. It is a cheaper way to produce content and while it lacks the relaxing experience of reading a print magazine, it offers other advantages. Flavorly lives and grows exclusively on the web, providing readers with an interactive opportunity to discover the Central New York culinary scene.

Medium/Processes Used

Flavorly runs on Weebly, a content management system that allows recreational bloggers to create a professional website. Although the platform has many limitations, it has provided a generous learning experience. Five days per week, Flavorly digs up new content, which is extensively researched and edited.

Conclusion

As media constantly evolves, magazines must find ways to adapt and innovate. Staying ahead of trends will ensure the vitality of the industry, and Flavorly, with strong journalism and various forms of interactive multimedia, does just that.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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