Vocal Velocity: A Strategic Public Relations Plan for the Contemporary A Cappella Society of America
Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2012
Capstone Advisor
Professor Maria Russell
Honors Reader
Professor Johanna Keller
Capstone Major
Public Relations
Capstone College
Public Communications
Audio/Visual Component
no
Capstone Prize Winner
no
Won Capstone Funding
no
Honors Categories
Professional
Subject Categories
Communication | Public Relations and Advertising
Abstract
The Contemporary A cappella Society of America (CASA) is a not-for-profit organization whose mission is, “to foster and promote contemporary a cappella music around the world through education, recognition, and the creation of performance opportunities.” In order to fulfill this mission, CASA must develop and maintain fruitful relationships with two key publics: a cappella groups and a cappella fans. My Honors capstone will be two-tiered, including a short-term public relations strategy aiming to strengthen the organization's relationship with a cappella groups, along with a long-term strategy to increase its recognition and presence in the world of a cappella fans. The people of CASA work primarily as volunteers, which means that their “PR strategy is admittedly somewhat piecemeal,” according to CASA's Communications & Public Relations volunteer director, Matt Emery (M. Emery, personal communication, September 14, 2011). Most non-profit organizations do not have the time or resources to develop a research-based strategic outreach plan. My project assists them by developing a strategic public relations plan for CASA, based on primary research on two of its key publics.
Recommended Citation
Payson, Deanna, "Vocal Velocity: A Strategic Public Relations Plan for the Contemporary A Cappella Society of America" (2012). Honors Capstone Projects - All. 158.
https://surface.syr.edu/honors_capstone/158
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
