Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2019
Capstone Advisor
Greg Munno
Honors Reader
Suzanne Lysak
Capstone Major
Broadcast and Digital Journalism
Capstone College
Information Studies
Audio/Visual Component
no
Capstone Prize Winner
no
Won Capstone Funding
no
Honors Categories
Creative
Subject Categories
Broadcast and Video Studies | Communication | Television
Abstract
This study tests whether the format of a television broadcast can affect how a viewer perceives news. Because the style, production and personality of news anchors are different for morning news shows and evening newscasts, viewers might experience different levels of trustworthiness, fairness, and balance between the formats. In today’s media landscape, how a viewer perceives a newscast is extremely important, as network and local news broadcasts compete with social media as a source of news and information. This study considers the relevant literatureont for this subject, and then employs a quasi-experimental design to explore how viewers perceive morning and evening news anchors, the trustworthiness of the information, and comprehension of facts. It concludes that viewers of evening news formats are more likely to trust the anchors and the information they deliver. The findings can provide insight into how news companies should divide their resources in the future.
Recommended Citation
Castor, Rebekah, "Trust in the Media: How Broadcast Format Influences Viewers of Morning Versus Evening Television Broadcasts" (2019). Renée Crown University Honors Thesis Projects - All. 1328.
https://surface.syr.edu/honors_capstone/1328
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
