Profile Imperfect: How do young urban millennials perceive the impact of Tinder in their lives?

Author

Hairol MaFollow

Degree Type

Honors Capstone Project

Date of Submission

Spring 5-1-2019

Capstone Advisor

Rebecca Ortiz

Honors Reader

Kevin O'Neill

Capstone Major

Advertising

Capstone College

Public Communications

Audio/Visual Component

no

Capstone Prize Winner

no

Won Capstone Funding

no

Honors Categories

Creative

Subject Categories

Advertising and Promotion Management | Communication | Communication Technology and New Media | Social Media

Abstract

As Tinder, Bumble, and other swipe-based dating apps usher departure from detailed information-entering dating sites like OkCupid and Match.com, how do young urban millennials perceive the impact of Tinder in their lives? Fifteen individuals aged 18-25 were interviewed on their use of swipe dating apps. Additionally, two ethnographies were conducted. Results showed that by commodifying other users on the app as a list of features rather than a holistic individual, users subsequently ascribed the same judgements upon themselves. The resulting assets for an overarching campaign aims to urge users to practice view themselves (and subsequently others) beyond their Tinder profile — beyond a list of features, and as a holistic individual.

Recommended Citation

Ma, Hairol, "Profile Imperfect: How do young urban millennials perceive the impact of Tinder in their lives?" (2019). Renée Crown University Honors Thesis Projects - All. 1312.
https://surface.syr.edu/honors_capstone/1312

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.