Digital Highlights Optimization
Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2019
Capstone Advisor
Dennis Deninger
Capstone Major
Broadcast and Digital Journalism
Capstone College
Public Communications
Audio/Visual Component
yes
Audio/Visual Location
https://digital-highlights.webflow.io/
Capstone Prize Winner
no
Won Capstone Funding
yes
Honors Categories
Creative
Subject Categories
Broadcast and Video Studies | Communication
Abstract
Today’s media landscape is rapidly changing in regard to content needs, consumer demographics and distribution methods. In the midst of this period of dramatic growth, media content producers are required to keep pace, or risk losing valuable brand exposure and reach.
As of June 2018, 3.2 billion people worldwide have access to the internet. This opens up a plethora of opportunities to media producers to reach broader and more diverse audiences. This digital boom has also subliminally encouraged younger demographics to cut the cord on expensive cable subscriptions. In brief, the majority of media consumers can satisfy all of their content needs online, at a fraction of the price.
Further building on the digital shift, networks and other content producers are tailoring their efforts to prioritize digital content. Video is becoming increasingly important to digital consumers. In fact, 80 percent of all consumer internet traffic will be dedicated to video by 2019 according to Cisco Visual Networking Index. A strong case can be made that the field has already arrived at this point. In 2016, LinkedIn released a report showing that digital traffic across Youtube, Facebook, Twitter, Instagram and Snapchat rake in tens of billions of views each day. Upstart independent platforms have also risen to prominence. Over the top streaming services (OTTS) such as TennisTV and F1TV are becoming mainstream components of the digital fabric in the sports world.
While the infrastructure is certainly established to distribute high quality digital content to broad audiences, the substance that populates the platforms could be created in a way that better meets the needs of all viewers.
Recommended Citation
Wolfe, Noah, "Digital Highlights Optimization" (2019). Renée Crown University Honors Thesis Projects - All. 1297.
https://surface.syr.edu/honors_capstone/1297
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
