Degree Type

Honors Capstone Project

Date of Submission

Spring 5-1-2018

Capstone Advisor

Anne Mosher

Honors Reader

Julia Carboni

Capstone College

Citizenship and Public Affairs

Audio/Visual Component

no

Keywords

housing, fundraising, nonprofits, syracuse ny

Capstone Prize Winner

no

Won Capstone Funding

no

Honors Categories

Social Sciences

Subject Categories

Policy Design, Analysis, and Evaluation | Social and Behavioral Sciences | Urban Studies

Abstract

This Capstone is a two-part project that seeks to better understand the impediments to affordable housing development in Syracuse, New York and take action to ameliorate the problem with a local community-based housing organization. A Tiny Home for Good is a Syracuse-based nonprofit agency dedicated to ending the cycle of chronic homelessness. They do this by managing tiny homes and rent them to individuals who are facing or have faced homelessness. Their long-term goal is to build 50 homes by 2020. One problem facing their work is that they do not have enough money to achieve their long-term goals. Further, they do not have the fundraising tools that are time and cost efficient. To address this problem, I created an Action Plan that includes a donor and donation data analysis, wrote and distributed a newsletter with a donation appeal, and re-designed the donation page on their website. These tools, all aimed at increasing donations from individuals, helped raise more than $15,000 in the fall campaign. This report examines the strategy and outcomes of this Action Plan.

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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