Honors Capstone Project
Date of Submission
Sherri Taylor, Professor of Graphic Design
Steve Susman/Renee Murray, Staff at WCC
Capstone Prize Winner
Won Capstone Funding
Art and Design | Graphic Design
I sought to redesign and reimagine the visual materials produced by the Westcott Community Center, a nonprofit organization that serves the local Westcott area as well as the entire metropolitan Syracuse area. The Westcott Community Center is a venue for classes, dramatic performances, celebrations, community meetings, and more.
The Westcott Community Center has many diverse programs and events and is truly an asset to the community. I wanted to update their materials to convey a sense of cohesiveness as well as a more sophisticated and organized design aesthetic. I redesigned the Center’s logo and volunteer application, created a stationery system, took photographs, created flyers for various programs, created poster highlighting the Center’s mission statement, created volunteer posters, shot and edited a short video, created a kinetic typography video and designed and coded a website. The focus of most of the materials I produced was to support the center as a whole, and more specifically, spark interest in its volunteer opportunities and educate those who are interested in getting involved.
In completing the materials, I used design skills I had previously learned as well as skills and techniques learned over the course the process. I used a variety of design programs to create the materials for the Center, including Adobe inDesign, Illustrator, Photoshop, After Effects, Dreamweaver and iMovie.
Many of the elements produced for the Center are currently being used. The volunteer video has been especially helpful in acclimating individuals with the programs offered by the Westcott Community Center.
Marren, Kathryn Jean, "Reimagining the Visual Communications of the Westcott Community Center" (2012). Honors Capstone Projects - All. 118.
Marren_Visuals_FinalProducts.pdf (36355 kB)
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