Reimagining the Visual Communications of the Westcott Community Center

Author

Kathryn Jean Marren, Syracuse University

Degree Type

Honors Capstone Project

Date of Submission

Spring 5-1-2012

Capstone Advisor

Sherri Taylor, Professor of Graphic Design

Honors Reader

Steve Susman/Renee Murray, Staff at WCC

Capstone Major

Graphic Design

Capstone College

Public Communications

Audio/Visual Component

no

Capstone Prize Winner

no

Won Capstone Funding

no

Honors Categories

Social Sciences

Subject Categories

Art and Design | Graphic Design

Abstract

I sought to redesign and reimagine the visual materials produced by the Westcott Community Center, a nonprofit organization that serves the local Westcott area as well as the entire metropolitan Syracuse area. The Westcott Community Center is a venue for classes, dramatic performances, celebrations, community meetings, and more.

The Westcott Community Center has many diverse programs and events and is truly an asset to the community. I wanted to update their materials to convey a sense of cohesiveness as well as a more sophisticated and organized design aesthetic. I redesigned the Center’s logo and volunteer application, created a stationery system, took photographs, created flyers for various programs, created poster highlighting the Center’s mission statement, created volunteer posters, shot and edited a short video, created a kinetic typography video and designed and coded a website. The focus of most of the materials I produced was to support the center as a whole, and more specifically, spark interest in its volunteer opportunities and educate those who are interested in getting involved.

In completing the materials, I used design skills I had previously learned as well as skills and techniques learned over the course the process. I used a variety of design programs to create the materials for the Center, including Adobe inDesign, Illustrator, Photoshop, After Effects, Dreamweaver and iMovie.

Many of the elements produced for the Center are currently being used. The volunteer video has been especially helpful in acclimating individuals with the programs offered by the Westcott Community Center.

Recommended Citation

Marren, Kathryn Jean, "Reimagining the Visual Communications of the Westcott Community Center" (2012). Renée Crown University Honors Thesis Projects - All. 118.
https://surface.syr.edu/honors_capstone/118

Creative Commons License

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