Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2017
Capstone Advisor
Andrew Robinson
Honors Reader
Fiona Chew
Capstone Major
Television-Radio-Film
Capstone College
Public Communications
Audio/Visual Component
yes
Audio/Visual Location
https://www.youtube.com/channel/UCX6pMvMu922C6VE3EjwPMBg
Capstone Prize Winner
no
Won Capstone Funding
no
Honors Categories
Social Sciences
Subject Categories
Arts and Humanities | Broadcast and Video Studies | Communication | Television
Abstract
There is a gap in the market, both on campus and in the industry, for a digital video series analyzing the latest media trends, beyond their headlines. Through accessible and highly snackable YouTube clips, Trade Up offers an in-depth analysis on how and why new media trends will affect young, media professionals, soon entering the industry. It is a peer-to-peer discussion, designed for Newhouse students, by Newhouse students. From AMC Theatres’ experimental virtual reality venture to Amazon Spark, our topics transverse the symbiotic worlds of advertising, technology, and television. Taking a multidisciplinary approach to tackling the media ecosystem, Trade Up introduces the perspectives of various stakeholders, including our own, as millennial consumers. The objective of Trade Up is to spark an interest amongst Newhouse students to “trade up” with the latest media developments, outside their individual silos.
Recommended Citation
Vasuthevan, Saumya, "Trade Up" (2017). Renée Crown University Honors Thesis Projects - All. 1123.
https://surface.syr.edu/honors_capstone/1123
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
