Title
Marketing Implications Of The Changes In Black Consumer Spending Behavior
Date of Award
1978
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Business Administration
Advisor(s)
George Fisk
Keywords
Marketing, Economics, African-American families
Subject Categories
Sales and Merchandising
Abstract
This study focused on the changes in education, occupation and income as they relate to the shifts in the Black Consumer spending behavior with projections to 1990. The study grew out of a realization that no other research has dealt specifically with these changes concerning the Black Consumer.
Access
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Recommended Citation
Stith, Melvin Thomas, "Marketing Implications Of The Changes In Black Consumer Spending Behavior" (1978). Business Administration - Dissertations. 75.
https://surface.syr.edu/busad_etd/75
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