Informal Branding

Author(s)/Creator(s)

Casey Allen

Document Type

Thesis Prep

Date

2008

Keywords

branding, design methodology, icon, corporate headquarters, Kyoto, Nintendo

Language

English

Disciplines

Architecture

Description/Abstract

"The informal brand aims to become a process of design that answers questions of identity in architecture. By establishing a methodology for design with an emphasis on program context and performance, a building will be able to become a "brand" for the company it represents, the context the project is situated in, and the typology of program it represents. The following pages set out to document this design process through site and program analysis derived from case studies and text reference. The preceding analysis will result in a speculation of programmatic relationships and there implications on the site."

Additional Information

Adivsors: Richard ROsa / Alexander Eisenschmidt

Recommended Citation

Allen, Casey, "Informal Branding" (2008). Architecture Thesis Prep. 19.
https://surface.syr.edu/architecture_tpreps/19