Bastard Brand Civility

Author(s)/Creator(s)

McLain Clutter

Document Type

Thesis Prep

Degree

M.ARCH I

Date

Fall 2000

Keywords

Cleveland, Ohio, convention center design, civic architecture, commercial architecture, urban spectacle, community, branding, identity

Language

English

Disciplines

Architecture

Description/Abstract

"This investigation springs from a simultaneous interest in two parallel trends int he contemporary city:

1. The loss of the primacy of architectural and urban form in lieu of economic, market driven understandings of the city...

2. The related necessity of the city to adapt to this move towards the economic, and subsequently market itself as a commodity attractive to the consumer...

My contention, instead, is that we must embrace market forces and sell the city as a spectacle.

Additional Information

Advisros: Brown / Ceraldi / Czerniak

Recommended Citation

Clutter, McLain, "Bastard Brand Civility" (2000). Architecture Thesis Prep. 126.
https://surface.syr.edu/architecture_tpreps/126

Creative Commons License

This work is licensed under a Creative Commons Attribution 3.0 License.