Title
Document Type
Thesis, Senior
Degree
B. ARCH
Date
Spring 2017
Keywords
augmented reality, advertising, billboards, QR codes, Times Square, New York City
Language
English
Disciplines
Architecture
Description/Abstract
This project challenges the obsolete existence of signage and billboards and seeks to explore how augmented reality (AR) advertisements change the relationship between signage and buildings.
Recommended Citation
Tran, Trang, "[AR] You Ready?" (2017). Architecture Senior Theses. 400.
https://surface.syr.edu/architecture_theses/400
Source
local input
Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.
Additional Information
This thesis was nominated for the 2017 Thesis Prize Jury.
Thesis Advisors: Daniele Profeta with Theodore Brown and Jonathan Louie