Title
Document Type
Thesis, Senior
Degree
M.ARCH I
Date
2008
Keywords
branding, design methodology, icon, corporate headquarters, Kyoto, Nintendo
Language
English
Disciplines
Architecture
Description/Abstract
"The informal brand aims to become a process of design that answers questions of identity in architecture. By establishing a methodology for design with an emphasis on program context and performance, a building will be able to become a "brand" for the company it represents, the context the project is situated in, and the typology of program it represents. The following pages set out to document this design process through site and program analysis derived from case studies and text reference. The preceding analysis will result in a speculation of programmatic relationships and there implications on the site."
Recommended Citation
Allen, Casey, "Informal Brand" (2008). Architecture Senior Theses. 106.
https://surface.syr.edu/architecture_theses/106
Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.
Additional Information
Advisors: Richard Rosa / Jon Lott