Jeffrey Eggert-Peluso - Planning and Designing to a Brand Ethos: Building a Career in Retail Experience
Document Type
Video
Date
Spring 3-24-2023
Keywords
Brand Experience, brand design, design environment
Language
English
Disciplines
Environmental Design | Other Architecture
Description/Abstract
Planning and Designing to a Brand Ethos: Building a Career in Retail Experience
In this lecture, Eggert-Peluso will take you through his approach on designing for two iconic American brands in the store design environment.
Recommended Citation
Peluso, Jeffrey Eggert-, "Jeffrey Eggert-Peluso - Planning and Designing to a Brand Ethos: Building a Career in Retail Experience" (2023). School of Architecture Lectures Series. 308.
https://surface.syr.edu/architecture_lectures/308
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
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Additional Information
Jeffrey Eggert-Peluso ’92 (B.Arch.) is the Vice President Global Store Development – Brand Experience at Levi Strauss & Co. He has been leading a global team at the Levi’s brand in this functional area for the past 10 years and lives and works in San Francisco.
Jeffrey’s responsibilities in this role encompass global store design, construction oversight, strategic planning, real estate board participation, functional partner integration and managing a global team of store designers and planners. Under his leadership and design direction several new store concepts have been brought to life for various Levi Strauss & Co. brands, most noteworthy the Levi’s Indigo Concept with over 600 stores built from shop-in-shops to flagships. Jeffrey is a leading thought partner on the Brand Experience Global Leadership team and actively involved in the company’s LGBTQ+ Employee Resource Group.
Prior to this role, Jeffrey was an executive at Ralph Lauren based in New York and in Hong Kong. During his 18 years at Ralph Lauren he led the store development for all shop-in-shop projects starting off on the U.S. and adding scope over time for all the Americas, Europe and Asia.
The last five years of his career at Ralph Lauren, Jeffrey lived in Hong Kong with the objective of setting up store development offices for the Asia market. This included planning and proving growth of the Ralph Lauren luxury brands while growing shop in shop, factory outlet and retail stores throughout Asia market with his business partners.
Jeffrey is originally from Chittenango in Central New York. He attended the Syracuse University School of Architecture Florence Program in 1990-91 and graduated from the Syracuse University School of Architecture in 1992.
Jeffrey currently lives in San Francisco with his husband Robert of 29 years, enjoying travel, adventures and experiences all over the world.