Document Type
Article
Date
9-27-2010
Embargo Period
6-5-2012
Language
English
Disciplines
Sports Sciences
Recommended Citation
Burton, R. and O’Reilly, N. (2010), “Could sponsor alliance spread to North American sports?” Sports Business Journal, September 27-October 3, Vol. 13, No. 22, 21.
Source
Sports Business Journal
Additional Information
Here is the link to the article on the Sports Business Journal webstie. http://www.sportsbusinessdaily.com/Journal/Issues/2010/09/20100927/Opinion/Could-Sponsor-Alliance-Spread-To-North-American-Sports.aspx