Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2018
Capstone Advisor
Mark Nerenhausen
Honors Reader
Kenneth Walsleben
Capstone Major
Music Industry
Capstone College
Visual and Performing Arts
Audio/Visual Component
no
Capstone Prize Winner
yes
Won Capstone Funding
no
Honors Categories
Professional
Subject Categories
Arts and Humanities | Arts Management | Music | Music Business
Abstract
This thesis presents ways of how orchestras in Germany and the U.S can transform classical music into a vehicle for social improvement through the diversification of audiences, musicians’ body, artistic programming, concert experience, and revenues. The linkages between mission and funding models of U.S orchestras are being re-calibrated, striving for social relevancy and financial sustainability at once. This approach is contrary to the way in which orchestras have divorced their missions for on-site concerts as their primary product from off-site community programs as a secondary avenue. The purpose and mission set forth for these orchestras, respectively, must be viewed in relation to the transformation of the goals of community engagement and funding strategies as a united entity. In the United States, the shifting mission of orchestras with regard to society is both essential to the nature of the orchestra and directly aligned with the success in acquiring necessary funding support. This analysis and supplemental project recommendations move beyond a call for intensified community relations. Instead, this paper urges orchestras to manage their assets around cultural identities such that it will lead to more sustainable funding models, both leveraging and moving far beyond the preservation of classical music. Moreover, establishing the principle of community engagement as a fundamental line of thought results in synchronizing it with audience development. This will marry the approaches to building audiences on-site and engaging the community off-site, as well as strategies to increasing ticket sales and contributed revenues.
Recommended Citation
Weineck, Dina Marie, "Diversification of Orchestras’ Audiences, Musicians, Programming, and Revenues: Transforming the Relevancy of German and U.S Orchestras to their Communities" (2018). Renée Crown University Honors Thesis Projects - All. 1245.
https://surface.syr.edu/honors_capstone/1245
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