Cleveland, Ohio, convention center design, civic architecture, commercial architecture, urban spectacle, community, branding, identity
"This investigation springs from a simultaneous interest in two parallel trends int he contemporary city:
1. The loss of the primacy of architectural and urban form in lieu of economic, market driven understandings of the city...
2. The related necessity of the city to adapt to this move towards the economic, and subsequently market itself as a commodity attractive to the consumer...
My contention, instead, is that we must embrace market forces and sell the city as a spectacle.
Clutter, McLain, "Bastard Brand Civility" (2000). Architecture Thesis Prep. Paper 126.
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