Authors/Contributors

Trang Tran

Document Type

Thesis, Senior

Publication Date

Spring 2017

Degree

B. ARCH

Keywords

augmented reality, advertising, billboards, QR codes, Times Square, New York City

Language

English

Disciplines

Architecture

Description/Abstract

This project challenges the obsolete existence of signage and billboards and seeks to explore how augmented reality (AR) advertisements change the relationship between signage and buildings.

Additional Information

This thesis was nominated for the 2017 Thesis Prize Jury.

Thesis Advisors: Daniele Profeta with Theodore Brown and Jonathan Louie

Source

local input

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Included in

Architecture Commons

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