Date of Award

May 2014

Degree Name

Master of Arts (MA)

Department

Media Studies

Advisor(s)

Pamela J. Shoemaker

Keywords

fandom, fan fiction, Harry Potter, romanticism, Twilight, YouTube

Subject Categories

Social and Behavioral Sciences

Abstract

Twilight and Harry Potter have become extremely successful multimedia franchises in large part thanks to the two series' devoted fans. Many fans not only consume these two series, they also produce stories, pictures, and videos that seem to use the characters from Twilight and Harry Potter to fulfill their own romantic fantasies. However, the tremendous popularity of fan music videos and the diverse demographics of the videos' producers and consumers challenge some of the assumptions early qualitative researchers made about fan communities. The study of fandom would be greatly advanced by a quantitative study that connects producers to their content; therefore, this study utilized a survey and a content analysis in order to illuminate the connections between fans' romantic desires and the romantic content of their music videos.

Access

Open Access

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