Date of Award

May 2019

Degree Name

Master of Science (MS)

Department

Public Relations

Advisor(s)

Michael F. Meath

Subject Categories

Social and Behavioral Sciences

Abstract

This thesis takes a mixed-method approach to the exploration of the relationship between public relations officials and attorneys during a time of organizational crisis. There has not been a significant amount of literature dedicated to the study of this relationship since the turn of the century, but the nature of business operations has changed significantly since then. The advent of social media and the increase in number of lawsuits filed by consumers against corporations and retailers means that the dynamic between attorneys and public relations professionals have likely changed (Radhakant & Diskin, 2013). Social media has become a large part of the way litigators and public relations professionals do business, and they pose problems from both a litigation and public relations perspective. (Radhakant & Diskin, 2013). In order to examine the state of this relationship completely, this study used surveys to understand how the relationship operates today, what has changed about their respective fields since the last body of research was published, and how those changes have affected their relationships with each other.

Access

Open Access

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