Date of Award

August 2017

Degree Type


Degree Name

Master of Arts (MA)


Media Studies


Carol Liebler

Subject Categories

Social and Behavioral Sciences


This research examines how social media consumption habits predict non-monosexuals’ (people who are neither gay nor straight) communication with dominant groups. Using survey methodology (n=716), the study applies co-cultural theory to evaluate how they respond to discrimination. The findings of this study indicate that non-monosexuals are heavy users of social media and that it plays a significant role in their perceptions of their environment. Several variables including their field of experience, ability, and costs and rewards, can predict non-monosexuals’ communication choices and social media moderates those relationships. Overall, the sample preferred an assertive strategy and an outcome of accommodation, indicating that they hope for equality and use diplomatic conversational tactics to achieve it. Implications, limitations, and suggestions for future research are also included.


Open Access



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