Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies
Social media, public sector, diffusion of innovations
Public Affairs, Public Policy and Public Administration
Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization.
Mergel, Ines and Greeves, Bill, "Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies" (2012). Public Administration. 6.
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