Regina Luttrell: 0000-0003-2328-7414
COVID-19, Generation Z, Millennials, Mental health, Social Media, Remote Work, Connectivity
Communication | Health Communication | Mass Communication | Public Relations and Advertising | Social Media
The Real Chemistry Emerging Insights Lab tasked our research team to develop findings based on two generational cohorts and mental health. Our team decided to research Millennials and Generation Z in relation to their mental health and connectivity habits. In addition to these general topics, we analyzed how remote work, the COVID-19 pandemic and U.S. political turmoil have played a role in the mental health status of these two generational cohorts.
The Millennial generational cohort is defined as individuals born from 1981 to 1996. The Generation Z generational cohort is defined as individuals born from 1997 to 2012. In order to further streamline our data, we limited our focus group, interviews and online survey to those over 18 years old with remote work experience. Additionally, we only included individuals who have obtained a Bachelor’s degree or those currently pursuing a Bachelor’s degree.
To best accomplish our research objectives, we conducted secondary research via academic and online articles. We then conducted social listening analyses using Brandwatch and social media posts from X, Facebook, Reddit and Instagram. Finally, we conducted a focus group, interviews and an online survey.
After analyzing and culminating all of our data, this report details our research findings.
Luttrell, Regina M. Ph.D.; Hosilyk, Alexandra; Jones, Nyah; Kos-Dondlinger, Grace; Lang, Runchu; and Miller, Katerina, "Examining Connectivity and Mental Health Amongst Generation Z and Millennials" (2024). Real Chemistry Emerging Insights Lab. 6.
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