Regina Luttrell: 0000-0003-2328-7414
COVID-19, Baby Boomers, Generation Z, Mental health
Communication | Health Communication | Mass Communication | Public Relations and Advertising | Social Media
The purpose of this research is to compare and contrast how different historical events have impacted Generation Z members’ and the Baby Boomers’ attitudes towards mental health and how those attitudes have guided members of these generations to feel about medical experts and the technology that they use to deliver their services in the post-COVID era. Studying these topics allows our group to make recommendations as to how medical experts should go about interacting with members of the Generation Z and Baby Boomer generations respectively, based on how historical events have influenced their attitudes towards mental health topics, their perceived value of medical experts and their preferences in receiving medical care. Medical experts will be able to further utilize this research to design communicative pathways created to increase the likelihood that Generation Z and Baby Boomer members of society will participate in and interact with desired mental health services.
This research focuses on Generation Z members between the ages of 18 and 26 years old, as well as Baby Boomers who are between the ages of 68 and 77 years old. As Generation Z members are between the ages of 11 and 26, our research is limited to members above the age of 18 who are able to legally consent to participating in our study. Based on this span of nine years featuring the oldest age group of Generation Z, we decided to also study the oldest nine year span of the Baby Boomer Generation, resulting in our group selecting those who are between the ages of 68 and 77 as the other half of our target audience.
Luttrell, Regina M. Ph.D.; Harpin, Hunter; Reville, Emma Grace; Yu, Yunxiang; and Sweeney, Abagail, "The Study of Baby Boomers and Generation Z’s Attitudes Towards Generational Mental Health Dynamics" (2024). Real Chemistry Emerging Insights Lab. 4.
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